Our Mission: The Lydon Group unites local businesses and student-athletes through Name, Image, and Likeness (NIL) partnerships, inspiring growth and connection. Together, we elevate brand presence, empower athletes, and strengthen ties within the community and student body.

Inspired by William "Red" Lydon and Mary McNichols Lydon, The Lydon Group embodies a commitment to fostering growth through education, mentorship, and community engagement. We’re not just here to market—we’re here to help athletes build their brands and give businesses a fresh, genuine way to connect with their community.

Empowering athletes. Growing businesses. Building community.

Join us in making an impact, one partnership at a time.